SEO & Digital Marketing for an E-Learning platform in India

Client and Location  

An e-learning platform in India is the subject of this case study. 

The Client company is a Montessori Teacher Training Centre based in India 

Since they started the digital marketing very recently, their monthly traffic compared to the competitors was very low 

Problem/Requirement 

The primary challenge faced by the client company includes low user visits and monthly traffic to their website - challenges that were impacting their business  

They wanted to increase their organic rankings and create more brand visibility in India. 

We implemented the following for the client to increase their brand awareness growth: - 

• Technical SEO 
• Content Optimization 
• Local SEO  
• Topic and keyword research   
• On-Page SEO 

Results after the implementations 

1. Within two months of our SEO implementations, traffic to the website improved from August 2021 onwards 

 

 

 

2. Total number of sessions got increased from the second month onwards after implementing SEO, PPC and Social Media Campaigns 

 

 

3. Showing a steady increase in Organic Keywords within two months of SEO Implementation  

       

 

4. Error distribution was very high – 122, when we started the work. Now its reduced to 22 errors only for the site after one month of our implementations.  

5. Improvement in Health Score of the website - Health Score reflects the proportion of Internal URLs on the site that don't have errors  

 

6. Comparison graph for New users, the Page Views and Unique Page Views before and after the implementations on site. 

       

 

    

7. High decrease in Bounce rate from 82.87%to 19.72% during the third month.  

8. Reach and impressions from Social Media and Google Ad campaigns shows a steady increase after implementing & optimizing the strategies for each campaign