SEO for a large database company in Classical Music Industry in Europe

Client and Location 

A classical music company in Europe is the subject of this case study.  

They are a global platform that services both the opera enthusiast and the opera industry. As the world’s largest database for opera and vocal music, they have over 500,000 performances, 100,000+ artists, 3000+ arts organizations, 500+ agencies and300+ festivals on file. 

They have been in business for over 25 years and though theirs is a popular business, they struggled to attract the kind of organic search that they wanted. 

Problem/Requirement 

The primary challenge faced by the client included low page rankings in the search results compared to their competitors, and lower than desired brand visibility online and in search engines - challenges that were impacting their business.  

They wanted to increase their organic rankings on multiple countries 

Results after the SEO implementations  

1. The green color indicates the increase on Backlinks, Referring domains, Organic keywords and traffic after SEO implementation.  

 

 

 

2. Page positions for the targeted keywords got increased and showed in between Page 1 -5. The green color indicates the increase in positions  

  

 

3. Monthly traffic for the targeted keywords increased.  

 

 

4. Increase in the total number of users visiting the website during the period Sep 8, 2020 - Sep 14, 2021 when compared to Sep 2, 2019 - Sep 7, 2020 

 

 

 

 5. Brand visibility for the targeted keywords got increased  

 

 

 

6. Reduction in errors before and after SEO implementation on site 

  

 

7. Comparison with major competitors on Brand Visibility. The blue line indicates the Client website which shows a major increase  

             

  

                                                                                                                                                  

 

8. Comparison with client’s major competitor – Competitor 1  

Blue line indicates the client’s website 

Orange line indicates the competitor site 

Period - 6 months 

 

Organic Traffic Comparison  

 

 

Referring Domains Comparison  

 

 

Pages in top 100 Comparison  

 

Referring Pages Comparison - Shows a quick increase from January 2021 onwards